Reba McEntire Press Tour

To promote her upcoming season of The Voice as well as her book Not That Fancy, Reba McEntire flew to New York City for a press tour where I joined her to capture content for NBC and Reba's social handles. I followed Reba to The TODAY Show, Watch What Happens Live with Andy Cohen, Late Night with Seth Meyers, an interview with Amazon music and a live performance and conversation moderated by Seth Meyers. I produced and edited three three pieces of content that were shared to Instagram and TikTok as collab posts and received over 3.5m views and 120k engagements.